Press Release

Company Says New Proposals Do Not Protect Wireless Microphones

FCC Should Focus on Plans for Fixed Services

NILES, IL, May 6, 2008 — Shure Incorporated, the nation’s leading wireless microphone manufacturer, today said recent “white spaces” plans offered by major technology companies will create overwhelming havoc for users and audiences of wireless microphones, and the company urged the Federal Communications Commission not to be “distracted” by efforts by Microsoft, Google, Motorola, and others to downplay the role of continued FCC technical testing as an important input to the Commission’s policy decisions.  If reliable interference protection cannot be demonstrated in the FCC spectrum sensing tests, the Commission should once and for all state that it will not approve new portable devices in the television band, Shure’s filing states.

 “Neither the beacon plan proposed by Google, nor the one submitted by Motorola will provide solid protection for wireless microphone users,” said Mark Brunner, Shure’s Senior Director, Global Public Relations.  “These unacceptable proposals would pull the plug on wireless microphone users everywhere.”

 In its filing, Shure asserts that Motorola would have the FCC believe that its combined geo-location, disabling beacon, and spectrum sensing plan “is a comprehensive approach” that would protect white space incumbents like wireless microphone users.  “But that couldn’t be further from the truth,” said Brunner, “none of these approaches is a practical or currently technically feasible solution to reliably protect wireless microphone users from damaging interference.” 

 “Wireless microphones are vital to broadcast, news, sports, music, theater, and many religious services – if the FCC fails to protect wireless microphones, news broadcasting will be hampered, modern sports coverage will suffer and live music and theater will take a giant step backwards,” he added.

 Noting that the Google beacon plan before the Commission isn’t “fleshed out,” Shure’s filing focused on the Motorola proposal, stating that the plan suffers from a host of unresolved technical issues. According to Shure, the FCC must recognize that the proposed beacon is just a concept and must be fully tested. In addition, the filing points out that the beacon system relies on spectrum sensing technology, which has encountered significant problems in the FCC’s labs.  If devices that rely on spectrum sensing cannot detect a wireless microphone, then they won’t be able to detect a beacon, the filing states.

“The plan is completely impractical – it requires wireless microphone users to purchase and deploy disabling beacons, then access a database and enter in a litany of information in order to be ‘legitimate’ in a given geographic location,” Brunner explained.  “This would be the kiss of death for news teams covering breaking stories who have only minutes to deploy their cameras and microphones. Users would also be required to install a beacon for each TV channel used, a requirement that would actually result in a waste of significant spectrum when multiple different operators are covering the same event.” 

Instead, Shure recommended that the FCC focus on evaluating the prospects of new fixed services in the TV band.  Specifically, Shure asked the FCC to give serious consideration to the fixed service/adjacent channel protection plan proposed by FiberTower and Rural Telecom Group, and supported by Sprint and T-Mobile.  “With appropriate power limits, this fixed/adjacent channel approach could go far toward providing increased broadband access for Americans while maintaining much needed protections for wireless microphone services,” the filing asserts.

 About Shure Incorporated

 

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value.  Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

 Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.